Bidding Strategies

Google Ads has many bidding methods, there are designed to align with specific campaign goals that the businesses may have. These goals may include driving website traffic, increasing conversions, or raising brand awareness. These methods can be categorized as two kinds of methods; automated bidding and manual bidding.

What is Automated Bidding?

Automated bidding uses machine learning to optimize your bids, this is based on the likelihood of achieving your campaigns goal.

Down below you will find Google Ad Bidding Strategies from 2024 that will help with your understanding of what SEO processes is truly about!

Examples of Automated Bidding Methods:

1. Target CPA (Cost Per Acquisition)

• The focus of Target CPA is getting conversions at a specific cost per acquisition.
• This method is best to use when your campaign is focused on conversion, with a predictable budget.

2. Target ROAS (Return on Ad Spend)

• The focus on Target ROAS is to achieve a specific return on ad spend.
• This method is best used when a campaigns overall goal is to generate revenue.

3. Maximize Conversions

• The focus of Maximizing Conversions is to generate as many conversions as possible within your set budget.
• This method is best used for campaigns that aim to have high conversions.

4. Maximize Conversion Value

• The focus of Maximizing Conversion Value is to achieve the highest conversion value within your set budget.
• This method is best used for E-commerce campaigns that are targeting revenue growth.

5. Maximize Clicks

• The focus of Maximize clocks is to acquire the highest number of licks within your set budget.
• This method is best used for campaigns seeking to increase website traffic.

6. Enhanced CPC (Cost Per Click)

• The focus of Enhanced CPC is to adjust manual bids in order to maximize conversions within a campaign.
• This method is best used for the combined control of automation in order to acquire conversions.

7. Target Impression Share

• The focus of Target Impression Share is to ensure ads appear in a specific percentage of eligible auctions.
• This method is best used for campaigns who want to build brand awareness or want to have more visibility.

What is Manual Bidding?

Manual bidding allows you to control bids individually for keywords, placements, or ad groups.

1. Manual CPC (Cost Per Click)

• The focus of Manual CPC is to set maximum bids per click.
• This method is best used when you want to have full control over bids and budget.

2. Manual CPM (Cost Per Thousand Impressions)

• Manual CPM is when you pay for ad views rather than clicks.
• This method is best used when you want to create an awareness campaign on the Display Network.

What is Smart Bidding?

Smart bidding is a subset of automated strategies specifically customized to drive conversions or revenue:

• Target CPA
• Target ROAS
• Maximize Conversions
• Maximize Conversion Value

The best bidding method depends on your camping goals:

• Traffic
• Conversions
• Revenue
• Awareness

More information of Smart Bidding

Learn about Keyword Match Types!